My name is Kim Valdez, and I received a Bachelor’s of Fine Arts degree in Graphic Design from the University of West Florida, a Digital Media Marketing Certificate from St. Petersburg College, and I am currently seeking my Marketing Masters degree from the University of South Florida.
My knowledge of the Adobe Creative Suite, typography, colors, and layout play a critical role in creating my unique and clean designs. While my experience of brand identity, digital marketing, e-mail marketing, and Social Media is vital to being successful in the marketing field, my love for research, trends, and learning new software keeps me ahead of the game.
I live in Florida, with my husband and two Australian Shepherds. On my off time, I like to read, write, and watch every single movie on TV. With my creative ability, I am always working on a project or taking some sort of art class. I love pottery, painting, and trying to grow plants in my garden.
My ultimate goal in my career is to learn everything I can about marketing and design and to pass that knowledge onto the next generation. I hope to keep growing as an artist and as a leader. The following are highlights of my skills and accomplishments:
My knowledge of the Adobe Creative Suite, typography, colors, and layout play a critical role in creating my unique and clean designs. While my experience of brand identity, digital marketing, e-mail marketing, and Social Media is vital to being successful in the marketing field, my love for research, trends, and learning new software keeps me ahead of the game.
I live in Florida, with my husband and two Australian Shepherds. On my off time, I like to read, write, and watch every single movie on TV. With my creative ability, I am always working on a project or taking some sort of art class. I love pottery, painting, and trying to grow plants in my garden.
My ultimate goal in my career is to learn everything I can about marketing and design and to pass that knowledge onto the next generation. I hope to keep growing as an artist and as a leader. The following are highlights of my skills and accomplishments:
- Produced and designed a fashion magazine that was sold at Barnes & Noble while collaborating in a small team
- Received my Digital Media Marketing Certification from the University of St. Petersburg and Content Marketing Certificate from HubSpot Academy
- Developed innovative brand identities and established brand guidelines for healthcare, insurance, realtors, government contractors, and volunteer organizations while building vendor relationships
- Designed and organized websites, social media pages, trade show, and company-wide events
- Achieved a 23% average open rate and 3.5% click rate on creative email marketing
- Created successful WordPress sites, e-mail campaigns, social posts, and newsletters for various industries
- Implemented and achieved a $15,000 - $20,000 cost-saving video ad by learning new software and creating it in-house
- Collected and analyzed data for ROI purposes on several occasions for B2B and B2C
- Established an A and B testing platform to see what works for each consumer base
- Salesforce, HubSpot, Constant Contact, iContact, and Hootsuite knowledge and experience